Rich Women – Rich Routine Riches aren’t Money – They’re Life Values

Full Rich Skincare Routine – Cleanser (Daily) – Polish (2 times/week) – Mask (2-3 times/week) – Toner (Daily) – Activator (Daily) – Elixir/Serum (Daily) – Eye Serum (Daily) – Day Emulsion/Cream and Night Cream/Mask (Daily)


 Rich Routine



Face Cleanser – A common benefit of facial cleansing is the removal of dirt, oil and other unwanted debris. Throughout the day the skin on your face is continually covered with bacteria, pollutants, viruses, dirt, and old (dead) skin cells, daily facial washing removes these impurities to give the skin a fresh look.


Face Polish – key features of skin polish is, there are no side effects of it, and it lighters the skin tone and glow the face. The purpose of skin polish is to remove dead skin cells from skin, clear it from wrinkles, scars, and dark circles and nourish the skin in a fresh tone.


Facial Mask – One of the easiest ways to get healthy and supple skin within a few minutes. The process of applying a face mask is simple and easy and it gives you immense benefits. It is highly recommended to include it to your skincare routine.


Here are the top five benefits of using a face mask:


1. Refined skin pores:
Face masks can help you get clearer skin and more refined pores. It deep cleanses the pores and clears the pores of dead skin cells, metabolic wastes and the oily substances that can clog them.


2. Increases Hydration
Face masks can also bring moisture and hydration to dry and dehydrated skin types. The water from the mask penetrates deep into the skin epidermis to soften the skin and enhance its elasticity. When the skin is hydrated and well moisturised, it becomes easy to apply proper makeup. Also, it gives a more plump and youthful appearance to the skin.


3. Diminishes fine lines:
Regular use of face masks can reduce the signs of ageing like a fine lines, wrinkles, and brown spots and so on. Also, you will get to enjoy a softer and smoother skin texture.


4. Gives even skin tone:
Face masks are also designed to diminish hyper-pigmentation and give you more even skin tone texture. It also promotes the sweat gland secretion to increase the oxygen content of the skin


5. Firmer skin:
Loose skin can make your look older than your age. The problem of loose skin can be easily solved with regular use of face masks. There are certain types of face masks that help to enhance collagen production and fight off free radical damage which will gradually result in firmer, tighter, fresher looking skin.


Apart from the above-mentioned skin benefits, applying a face mask also helps you to relax. You can get the time to relax, while your face mask is working. This will help you to de-stress and that alone can make you look and feel better! You’ll feel great during the process.

Looking at the benefits of using a face mask, it will not be wrong to say that it is well worth the time and effort to include it to your weekly, beauty skin care routine.


Toner – Does toner anything?


The short answer is, yes! Toners are known as the prep step in your routine, are applied after cleansing and exfoliating and before essence and serums and can help with a number of things. First, if applied with a cotton pad, they can help remove any impurities like dirt and make up leftover from your cleansing steps. It can be surprising how much grime accumulates on your face by the end of the day!


Second, they balance of the skins pH and moisture levels which can be thrown off-kilter after cleansing and exfoliating.

Third, the prime your skin to more effectively absorb any serum and moisturiser you apply afterwards.
And finally, they often contain skin improving ingredients that can supplement your treatment and protection products.


Skin Activator – Enhance the penetration of other products. Deeply hydrates, perfect balance, detox, restores cellular energy, increase blood circulation.


Serum/ Elixir – is not a moisturiser!


You may wonder if they are the same as moisturisers, but the answer is no. Why are they may share ingredients and properties, serums are more easily absorbed by the skin, and work below the epidermis, while moisturisers work on the top layer and hold in all the moisture.


How are serums different from moisturisers?


• The molecules in serums are smaller than those on your regular moisturisers; thus, they penetrate deeper into the skin and give better results. A moisturiser has larger molecules, and so it works only on the first layer.

• While serum deposits highly concentrated active nutrients, vitamins and minerals, which are essential for treating various skin conditions, moisturisers provide moisture and hydration to the skin.


• The efficacy of serums is more as compared to moisturisers. The results acquired are quick and satisfactory, unlike the latter.


So, what exactly is a serum?

It is a concentrate of active ingredients, which targets specific skincare concerns, and the ingredients are powerful. The level of active ingredients is higher than usual face cream, since the heavier oils and ingredients have been done away with.


1) Your skin texture will improve drastically thanks to the collagen and vitamin C content, becoming firmer and smoother, leading to visibly younger looking skin.


2) There will be lesser spots, scars, pimples and other marks, as they start lightening with regular use of a serum, particularly one with plant concentrates being used. This is done in a holistic manner, without the use of harmful peels and chemicals.


3) You’ll see reduction in the size of open pores, which in turn give rise to lesser blackheads and whiteheads.


4) Under eye serums also have visible benefits, with the reduction of dryness, dark circles and fine lines. There is an instant pick-me-up for brighter eyes.


5) With the use of serums, there will be lesser inflammation, redness and dryness instead, the skin will look dewy fresh and moisturised.


Emulsion / Cream / Night mask


Everyone knows that moisturising your skin is important, but do you know why? The obvious answer is that your skin can get dry, but there are other ill effects that you need to know.


1. You could develop more wrinkles.
That’s right: leaving moisturiser out of your routine today wrinkles later. When the skin barrier is compromised, which is what we see when it becomes dry, there’s a low-grade chronic inflammation that occurs in the skin. Low levels of ongoing inflammation ultimately lead to breakdown of collagen and accelerated ageing.


2. The wrinkles you already will look even worse.
Yes, going sans moisturiser can make your current lines look, well, less fine. Do you hydrate skin shows all the lines?


3. Your complexion will appear dull and flaky 
In the winter, humidity levels plummet, and the dry air can dehydrate your skin and strip it out of lipids, which are part of its protective outer layer – so irritants can enter more easily and cause redness and flaking.


4. It will aggravate your skin.
Sounds counterintuitive, but moisturiser really is your friend if you have blemishes. Dryness can actually make your acne worse. If you’re afraid of feeling too greasy, pick a moisturiser that suits your needs.


5. You lose a layer of protection.
Many of the most effective skincare ingredients like salicylic acid, and benzoyl peroxide tend to be very drying. So, when you don’t follow them up with moisturiser, you risk uncomfortable side effects like red, peeling skin. When this happens, most people stop using their powerful products regularly, so they wind up dealing with the side-effects without reaping the full benefits.


6. Your makeup won’t look flawless.
You know those little lines under your eyes where your concealer creases? Those will look worse if you don’t hydrate your face before applying base make up. “Make up sticks to dry areas on the skin and even seeps into fine lines. For better results, recommends waiting about five minutes before using foundation so your moisturiser or primer can properly absorb.


7. Your skin will itch like crazy.
You know that tight feeling your skin has when you’ve just gotten out of the shower? Imagine that – all day long. And if all the other reasons aren’t enough for you to slather on some moisture, just thinking about this should do the trick.


Moisturiser seems simple enough. It comes in a jar or a tube, and once or twice a day you slather it onto your skin. However, if you’re applying it wrong, it’s about as beneficial as that bottle of multivitamins that sits in your cupboard but never gets opened. Basically, it’s not doing much.

Applying your moisturiser correctly, on the other hand, boosts hydration in your skin, prevents flaking and dullness, and creates a protective layer of moisture that lasts all day. Plus, proper application of a face cream will help anti ageing ingredients work better – increasing the odds that they’ll work.


If you think you’re doing everything right, you might be surprised to learn that you could be moisturising better. And with a few small tweaks to your routine, you really can get through the winter without chapped, dry skin – all you need is your trusty jar of lotion and these rules.

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